AN INSIDE LOOK AT A SUCCESSFUL CHILDCARE FRANCHISE
WHOLE INTERVIEW WITH SUSAN GASPAR, DIRECTOR OF FRANCHISE DEVELOPMENT
Q: Why is childcare a strong fit for the franchise model?
A: “Child care is an interesting business, it can be a lucrative and predictable revenue model but navigating the policies and regulations that govern child care is daunting. Willowbrae’s fine tuned franchise support program removes the red-tape for franchisees.”
Q: What are the top three reasons that the Willowbrae Franchise has experienced accelerated growth in the last three years?
A: “Willowbrae has established itself as a high quality child care brand with a model that works, there is knowledgeable support through every stage of the franchise development. We have fine tuned and improved every aspect of our start up and ongoing support processes with the goal of creating successful long term partnerships with our franchisees. We recognize franchise development is ongoing and the support Willowbrae provides is ongoing, as a result many of our existing franchisees are interested in multiple locations.
Willowbrae has differentiated itself in the child care market. Our Academies are designed by professionals with a focus on children's needs, our innovative curriculum,
BRAEVIEW communication software and security tools that appeal to prospective and existing Willowbrae Academy families.
The Willowbrae brand and system development is strong as evidenced with each new successful Academy opening across Canada. The demand for child care is growing in each community and there are endless opportunities for Willowbrae to continue to grow, innovate and improve our model within this space.”
Q: The Willowbrae corporate team has finely tuned a phased approach to support the establishment of a new franchise. Wherein lies the true strength of the approach that ensures a new franchise owner of the success of their investment?
A:"The people and our Braeview software. Each person on the corporate team believes in what Willowbrae stands for and what we are building. We are invested in the model and invested in each franchisee's success.
The development of the Willowbrae system and the Braeview software is incredibly sophisticated at the corporate level, we are continually striving to provide our franchisees with efficient, innovative and easy to implement tools and training programs that will support them in all aspects of their business operations."
Q: Anything else you'd like to share about the Willowbrae opportunity with potential franchisees?
A: "Child Care is an interesting business, it can be a lucrative and predictable revenue model year after year but navigating the policies and regulations that govern child care is daunting. As a franchise model it works brillantly. If support is provided the child care business owner has the opportunity to be very successful. Willowbrae has a team member that specializes in each aspect of this business model. Real estate site development and design, writing policy and procedure for child care licensing regulations, developing the education programs, discussing marketing strategy and providing financial base line budget templates, it is a comprehensive system."